TOKYO DESIGN STUDIO

This was for a project in university, picking this brief specifically because of my interest in shoes and also the marketing behind shoes, I did my own rendition of how the marketing would go for Tokyo Design Studio and New Balance, researching into the Japanese cultures and pin pointing different themes to incorporate those ideas within the resolutions. A big part of it was the importance of public transport is in Japan and therefore making these posters to be seen in very dense areas and get more engagement.